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Looks Can’t Kill But They Could Pay More
by Lauren Shapiro* No one said it’s fair but your appearance at work can give you a lot more than a complimentary coffee at Starbucks. What you wear and how you look can be beneficial or detrimental to...
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Location-Based Social Media The Next Big Thing For PR?
“What should we be doing on social media?” “Which social media platform works best?” Are you getting these questions, too? As PR professionals, we are looked to as experts by our clients, but, who has...
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Why It Pays to be the Influencer for Sales and Retention Efforts
by Emily Mouyeos* Influence marketing is beginning to showcase itself as an effective tool in social media strategies. Companies such as Starbucks and Virgin America have partnered with Klout , a...
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Celebrity Branding: Accountability and Influence
Ruth Mesfun* I won the lottery! Okay, so, not the Mega Millions (apparently my luck did not transcend to that one). However, I did win tickets to Oprah’s Lifeclass the Tour for last night, April 2, at...
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Maintaining Authenticity and Substance in Your PR Efforts
Great public relations and marketing doesn’t come down to the slickest campaign or the catchiest slogan; as most pros know, it’s about complicated, intangible goals that take long-term cultivation and...
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